Narrative theory - Visual essay.

• formal structure
• lyric analysis and song structure

Tim O'sullivan states that narratives have a common structure starting with the establishment of a plot or theme, which this video does. Throughout the video, there is a general theme of friendship and youth, specifically the innocence of youth. According to Sven Carlson's theory, this is a video which falls into the 'conceptual' category, because it consists of only narrative, and there are no performance elements to the video. The distinction between story and plot was developed by Bordwell and Thompson.This narrative, as with all narratives, consists of two elements; story and plot.  This means that there are inferred events, and explicitly shown events. We see the girls in different locations, but we do not see them traveling for location A (the park, for example), to location B (the cafe). The inferred event, in this situation is the travel between location. This is part of the plot, but not part of the story - the story is what we are presented with as an audience. 

Andrew Goodwin states that  meaning can be created through the use of phenomena of western culture. For example, the costume that the girls are wearing reflects a certain lifestyle that we are aware of because we are surrounded by it. Witnessing this in the media reinforces these common ideologies, and can be used in creating stereotypes. The phrase 'tomboy' comes to mind when finding a word to describe the clothes that they are wearing and the activities they are doing. An audience are therefore more likely to consume this product because of the environment that they are in, and because the things that they are doing such as; climbing trees, roaming round the streets, spending sime with friends. these are all relatable aspects of youth that an audience can grasp. Because they have an understanding of what is going on, they are more likely to consume the product.

Todrov's narrative theory states that most stories or plot lines follow the same pattern or path, and draws focus on this concept of equilibrium, and disequilibrium.In the video, there is no clear pattern that shows a real plot development, apart from the ending, which shows them at a bus stop, supposedly going home. This means that the narrative also complies with Pam Cook's theory. She states the standard Hollywood structure should have: A fictional world that contains verisimilitude, a high degree of narrative closure, a linerary of cause and effect. This applies to this video because of the narrative closure it has, suggesting an end to their day out.