Genre

Jason Mittell (2001) 

Jason Mittell (2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience, and cultural practices as well.In short, industries use genre to sell products to audiences. Media producers use familiar codes and conventions that very often make cultural references to their audience knowledge of society, other texts.

Genre also allows audiences to make choices about what products they want to consume through acceptance in order to fulfill a particular pleasure.

David Buckingham (1993) 

David Buckingham (1993) argues that 'genre is not simply "given" by the culture: rather, it is in a constant process of negotiation and change’.

He believed that children and young people have identities that don't exist at all and are constantly changing. He looked at their interactions with electronic media and believes that the constant change of media is to do with their constant change in identities.
The media shows the bad sides of society and the world and therefore means that parents keep their children hidden from this reality. With children and young people spending a lot of time around the media, they are learning too much about the world and are constantly changing their identities, views and opinions based on what they observe.