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Thursday, 24 March 2016
Product placement in music videos
Within Music Videos, product placement is a key prospect for the video producers to attain sponsorship and promotional deals in order to develop a sense of Synergy for the interests of all parties involved. Producers understand that a key purpose of Music Videos is to visually compliment the audio, in immersing the audience deep into the content. Because of this, they can much more easily get away with a consistent level of product display and promotion, as opposed to a much more analysed medium (as in film), with less subtlety required. This is most predominant within contemporary pop videos, to which usually several distinctly placed items are identified.
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