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Produce: A) An advanced Media Portfolio comprising a main and two ancillary texts. B) A presentation of your research, planning, and evalu...

Thursday, 24 March 2016

Product placement in music videos

Within Music Videos, product placement is a key prospect for the video producers to attain sponsorship and promotional deals in order to develop a sense of Synergy for the interests of all parties involved. Producers understand that a key purpose of Music Videos is to visually compliment the audio, in immersing the audience deep into the content. Because of this, they can much more easily get away with a consistent level of product display and promotion, as opposed to a much more analysed medium (as in film), with less subtlety required. This is most predominant within contemporary pop videos, to which usually several distinctly placed items are identified.


Examples of product placement in my music video:



Friday, 18 March 2016