Andrew Goodwin

In his book 'Dancing in the distraction factory', Andrew Goodwin points out characteristics and features that can be found in music videos.

1. Music videos demonstrate genre characteristics. 
2. There is a relationship between lyrics and visuals.
3. There is a relation between music and visuals.
4. The demands of a record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
5. There is frequently reference to the notion of looking, and particularly voyeuristic treatment of the female body.
6. There are often inter-textual references to films, TV programmes, and other music videos.