Final promotional package so far

Magazine Advert

Digipack

Evaluation Q4

How did you use media technologies in the construction and research, planning and evaluation stages?

I used a range of technologies in all stages leading to the completion of my final A2 media studies product to successfully fulfill the brief:

"Produce:

A) An advanced Media Portfolio comprising a main and two ancillary texts.

B) A presentation of your research, planning, and evaluation in an electronic format.

1.  A promotion package for the release of an album, to include a music promo video, together with:

• a cover for its release as part of a digipak

• a magazine advert for the digipak"

-include advantages and disadvantages eg 

- ease of use (learning the technology)

The following images depict the media technologies collectively used in the research, planning, production, and evaluation stages of the promotional package:

HARDWARE REPRESENTED THIS COLOUR AND SOFTWARE REPRESENTED BY THIS COLOUR

Media technologies used in the research involved with the promotional package

Prior to starting my personal research to fulfill the brief set, I was taught media theory which helped expand my knowledge of the conventions of film; specifically music video, in order to attract the target audience. The information was recorded either into a notebook then re-written as a blog post, or straight onto blogger. This was advantageous because it allowed me to access theory when I needed to apply it. However blogger does crash which has resulted in me losing work, in addition to this I can find no way to remove tags that I have found better ways to word - resulting in the navigation of my blog being less simple. It makes it hard to access specific posts because they are not tagged properly.

THE PROMOTIONAL VIDEO
Hardware:
Apple mac, windows based laptops, and windows based computers, iphone4s
software - google chrome, and safari, to watch youtube videos to gain inspiration and word to write ideas

THE COVER THE RELEASE AS PART OF A DIGIPACK
hardware- apple mac, windows based laptops, and windows based computers, iphone4s

THE MAGAZINE ADVERT
hardware- apple mac, windows based laptops, and windows based computers, iphone4s

Media technologies used in the planning of the promotional package 

THE PROMOTIONAL VIDEO
hardware- apple mac, windows based laptops, and windows based computers, iphone4s

THE COVER THE RELEASE AS PART OF A DIGIPACK
hardware- apple mac, windows based laptops, and windows based computers, iphone4s

THE MAGAZINE ADVERT

hardware- apple mac, windows based laptops, and windows based computers, iphone4s

Media technologies used in the construction of the promotional package
THE PROMOTIONAL VIDEO
After the first day of filming, I took the SD card from the camera, placed it into the slot on the computer, and then copied the files onto my memory stick because this is portable, enabling me to transfer the data it holds to any computer (at home or at college) that I wish - although I had planned to use the Mac editing suite in college to edit my video. 

 After copying the files, I deleted the original ones from the SD card. This became an issue when I realised that the files were in fact incompatible with Mac software. I had assumed that .MTS files would be supported as it is a standard video format, however It would not automatically convert to an imovie - compatible file unless I transferred the files directly from the film camera, into imovie. This was an issue because I couldn't complete my video without it. 

It would seem logical to plug in the camera, and convert the files this way. However, I had already deleted the files. Instead, I used google search to find out the best way to convert files.The website I used giving a free download to an app which has the ability  to convert files.This helped me to overcome any file formatting issues. However, the more a video is processed, the lower the camera quality. This means that the clips that had to be re-formatted are of slightly lower quality, and appear more pixelated than the ones gained from a different days filming.

I was unimpressed my the features that imovie offers, and felt like I needed more from the software I was using in order to make a promotional video at a near professional standard. I then decided to use Sony Vegas pro on my laptop, following my online storyboard created using "storyboardthat.com" (another advantage of blogger- it is accessible from anywhere providing having internet access) but this posed several issues; I experienced lagging inhibiting high production quality because the lag reduced the accuracy of exactly where I cut my clips - meaning the video was not how I wanted it to be through no fault of my own. 

THE COVER FOR THE RELEASE AS PART OF A DIGIPACK
 In the construction of the digipack I used only photoshop to manipulate the images I had gathered in the planning stage of the digipack. Photoshop has the ability to work on layers of a product which is useful as it allows for specific targeted editing on a certain element of the product. It also has a wide range of tools that are useful in production:

THE MAGAZINE ADVERT
As with the digipack , I constructed the magazine advert using only photoshop because it has all of the tools I require Media technologies used in the evaluation of the promotional package 
I used both blogger and google slides in the production of my evaluation; both of which proved easy to use and advantageous because they are so accessable. As google slides is based online, evaluative comments from my audience could be noted down almost instantly whenever I received them.

Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

                                      

USE THEORY
REAL MEdia examples - compare conventions

With these themes depicted above in mind, my promotional package adheres to these conventions by including similar, or the same things in the mise-en-scence of the products produced such as guitars, alcohol, low key lighting, urban areas used in location etc.